Old Mutual launches 'Black and White Family Plan' to ease financial burden on bereaved families
One of Ghana's innovative Insurance Companies, Old Mutual has launched the Black and White Family Plan, what it calls a revolutionary digital funeral policy aimed at offering a seamless solution to ease the financial burden felt by grieving families. "Black and White Family Plan has tapped into the biggest messaging app to reach and enable Ghanaians to bridge this gap in a simple, accessible, and convenient manner. Over the past 3 years, WhatsApp has become the most active social media platform/messaging app in Ghana. By providing this product via WhatsApp, Old Mutual Ghana provides a seamless and convenient solution as Ghanaians can now invest in a funeral plan while accessing and using their favorite app." Black and White Family Plan was inspired by the traditional black and white cloth used during funerals to celebrate lives.
