Ghana needs a 'national branding' strategy to fully enjoy AfCFTA benefits
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Ghana needs a 'national branding' strategy to fully enjoy AfCFTA benefits


Summary short_text

She is of the view that a working plan for a national brand will not only make Ghana more attractive and marketable, but also make the country stand tall among its peers on the continent in the area of trade and export going forward.

For her, given the enormous advantages the AfCFTA presents, Ghana cannot lose sight, hence the need to acquire a distinct identity through a well-invested strategy in order to properly position itself before competitors, customers, stakeholders, and even the international community.

Fatima Alimohamed, a branding strategist and also Chief Executive Officer of Africa Brand Warrior, said this on the fourth edition of the Citi Business Festival virtual fora on Citi TV on Tuesday.


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