60% of creative arts businesses fail in Ghana due negative attitude
Creative Arts Business Consultant Benjamin Oduro Arhin Jnr aka BNOSKKA. Speaking on Kasapa Entertainment Show with Eddie Ray last weekend, he said research conducted on "Identifying Success Determining Factors of Creative Arts Business in Ghana" reveals that when talent and all other factors are compared it is noted that negative attitude alone causes 60% of why entertainment business fails in Ghana. The negative attitude of these personalities becomes one of the success determining factors of Creative Arts Business in Ghana. It is true, ignorance is one of the factors but the magnitude of negative attitude is a factor of great concern that the Ministry of Tourism, Arts and Culture should spearhead as attitude reformation.